Software + certified cloud-alliance experts

AWS, Azure, and GCP now grade your partner program. Partnr's experts close the gaps.

The clouds are racing to score your deals and flag what's missing. But a score doesn't write your co-sell story, claim your expiring funding, or build your competency package. Partnr is the platform that tracks your whole partnership across every cloud — and the experts who do the work the scores only recommend.

📊Partnr
The platform. One system of record for every cloud partnership, scored daily.
🤝Partnr Plus
The experts. Certified alliance pros who do the hands-on work, tracked inside Partnr.
Free 5-minute diagnostic · No account needed · Built for ISVs & SIs
Your cloud partnerships Live
AWS Azure GCP
84Grade A
Alliance Health Index · trending up over 30 days
Co-Sell Readiness 78
Funding Captured 82
Certifications 85
Partnr Plus · handled for you
Co-sell story — drafted by your alliance expert
$24K in funding — claimed before it expired
Co-sell motion — unblocked and live with your PDM
The problem

The work that drives partnership revenue is invisible.

Partnering with AWS comes with real upside — AWS sellers can bring you into their deals, and AWS offers funding to help you grow. But unlocking it takes work that usually lives in spreadsheets. So funding expires unclaimed, deals never get routed to you, and leadership can't tell whether the partnership is even working.

— Without Partnr

Invisible work

Certifications, funding programs, and integration work never show up in any CRM — so leadership can't see it.

Spreadsheets everywhere

Partner programs tracked in trackers that break, go stale, and can't be reported on.

Revenue-only metrics

Every existing tool measures pipeline and closed revenue — lagging indicators that arrive too late.

Money left on the table

Funding expires. Co-sell status earned but never activated. Six figures, gone.

✦ With Partnr

Leading indicators

Track the upstream work — certs, programs, funding, co-sell — that predicts revenue weeks in advance.

Structured programs

Every initiative has a lifecycle, an owner, milestones, and progress. Like deals, but for partnership maturity.

A live health score

The Alliance Health Index scores every partner daily — one number leadership actually reads.

Found money, surfaced

Benefits Intelligence shows exactly what you've earned but haven't claimed — with the next step and dollar value.

Every other tool tells you whether the fish got caught.
Partnr tracks the bait, the lake, and the season.

The platform

A system of record for the work before the deal.

Partnr tracks every certification, program, fund, and co-sell motion in one place — for ISVs and SIs alike — and tells you exactly what to fix next.

🎯

Benefits Intelligence

Surfaces every benefit you've earned but haven't claimed — with the exact next step and dollar value at stake.

  • Unclaimed MDF, PSF & DAF, surfaced automatically
  • Expiry countdowns before funds vanish
  • Next unlock with the highest downstream value
📈

Alliance Health Index

A live composite score for every cloud partner relationship — built from leading indicators, not revenue.

  • Program velocity, revenue attribution, risk signals
  • Certification & milestone tracking
  • 30-day trend per partner
🧭

AI Coaching

When the platform spots a gap, it doesn't just flag it — it tells you what to do next, built from your actual partnership data.

  • A prioritized next move for every partner
  • 5-minute diagnostic with a 90-day roadmap
  • Roadmap converts to tracked programs in one click
📊

Program Tracking

Every initiative with lifecycle stages, milestone checklists, owners, and target dates — ISV or SI.

  • Stages from Initiated to Benefit Realized
  • Stall alerts before deadlines slip
🧠

AI Snapshot Reports

Auto-generated weekly briefings on program progress, funding secured, and attributed pipeline — ready for your CRO every Friday.

📇

Partner Contacts

Keep your PDM and key cloud relationships — talking points, meeting history — out of the CRM where sellers might spam them.

Alliance Health Index

One score for every partnership.

AHI is built from leading indicators — not revenue. It tells you which partnerships are gaining momentum and which are quietly stalling, before it costs you.

84
Amazon Web Services
Grade A · trending up
Program Velocity 91
Revenue Attribution 78
Risk & Stall Signals 82
Certifications 85
51
Microsoft Azure
Grade C · needs attention
Program Velocity 38
Revenue Attribution 55
Risk & Stall Signals 48
Certifications 62
Who it's for

Built for every cloud partnership model.

The Alliance Manager

ISV / SaaS

You manage certifications, funding, co-sell, and joint content. Your work is invisible until deals close.

  • FTR → ISV Accelerate → Competency pipeline
  • MDF wallet tracking and expiry alerts
  • Marketplace status and co-sell readiness
  • ACE opportunity pipeline and attribution
The Systems Integrator

SI / Consulting

You run a consulting practice on the cloud. Tier progression, competencies, and funding is a full-time job on its own.

  • Consulting tier progression (Select → Advanced → Premier)
  • Practice competency requirements & submissions
  • MAP, PSF & DAF funding tracked per engagement
  • PDM relationship health & co-sell logging
CRO / VP Partnerships

Leadership

You need to know which partnerships are healthy, which are at risk, and whether the investment is paying off.

  • Portfolio health scores across every cloud
  • What's being left on the table, in dollars
  • Revenue attribution tied to specific programs
  • One view for any stakeholder conversation
Partnr Plus · Professional services

The clouds tell you what's wrong. We do the work to fix it.

AWS, Azure, and GCP can score your partnership and flag the gaps — but they won't write your co-sell story, file your funding claim, or build your competency package. Partnr Plus brings in certified alliance experts to do the hands-on work your team can't get to — three structured sessions, everything tracked inside Partnr.

Session 1

Foundation

Weeks 1–2
  • Better Together Story, ready for co-sell
  • Partnership path & tier recommendation
  • PDM engagement plan with cadence
  • Gap assessment with prioritized fixes
  • Partnr configured with a 90-day roadmap
Session 2

Activation

Weeks 3–5
  • Co-sell program enrolled or unblocked
  • First opportunities registered correctly
  • MDF / PSF / DAF reviewed & filed
  • Co-sell pitch deck your sellers will use
  • Marketplace or practice listing review
Session 3

Growth

Weeks 6–9
  • Competency application strategy & timeline
  • Funded joint marketing plan
  • Sales team co-sell training
  • Leadership reporting template
  • 12-month milestone calendar

Sessions delivered by certified AWS alliance experts with 10+ years of partner program experience — ISV programs, SI practice builds, and co-sell motions.

Start with the free diagnostic →

Find out what your AWS partnership is leaving on the table.

The free diagnostic scores your partnership across 6 dimensions in 5 minutes — and shows you the gaps, the unclaimed money, and a 90-day plan to fix it.

Take the free diagnostic