Revenue is a lagging indicator. Partnr tracks the upstream work behind cloud partnership revenue — the certifications, programs, and joint activities that predict deals weeks before they close.
Every existing tool tracks one thing: co-sell revenue. Alliance managers and SIs responsible for certifications, integrations, MDF, and joint content are stuck in Excel — and six-figure benefits go unclaimed every year.
Every initiative with lifecycle stages, milestone checklists, owners, and target dates. ISV certifications, SI competencies, marketplace listings — all in one place.
A live composite score for every cloud partner relationship — built from leading indicators, not revenue. Know which partnerships are gaining momentum and which are at risk.
Surfaces every benefit you've earned but haven't claimed — MDF wallets, co-sell activations, funding eligibility — with the exact next step and dollar value at stake.
Auto-generated weekly briefings covering program progress, credits secured, and attributed pipeline. Ready for your CRO every Friday — written automatically.
Multi-user orgs with role-based access. Every activity attributed to the right person. Admins see everything; members see their own work.
Upload your existing partner data or any requirements spreadsheet — AWS competency checklist, MAP requirements, custom tracker. Claude maps the columns automatically.
Works for ISVs and SIs
Track your path from FTR to ISV Accelerate to Competency. Every program milestone, MDF dollar, and co-sell opportunity in one system.
Manage consulting partner tier progression, practice competencies, and MAP engagements across AWS, Azure, and GCP — without losing track of what's in progress.
AWS, Azure, and GCP in a single dashboard. AHI scores per cloud, benefits intelligence per partner, and a Build/Market/Sell view for every stakeholder.
Partnr Plus — Professional Services
Partnr Plus is our professional services model. Three structured sessions delivered by certified cloud alliance experts — AWS, Azure, and GCP — that get your partnerships built, activated, and earning. Everything tracked inside Partnr from day one.
Book a session →Partnr Plus is built for
You're enrolled in a cloud partner program but not earning yet. Sessions get you through certifications, co-sell setup, and first registrations in weeks.
You know what needs to happen — you just don't have bandwidth. Bring in experts to execute the work your team can't get to.
Competency applications, MAP enrollment, consulting partner tier progression — expert guidance to accelerate your practice without guessing what comes next.
The complete cloud partnership buildout from Foundation through Growth. Book all three sessions as a package — Partnr software included for the engagement duration so your progress is tracked from day one.
Sessions delivered by certified cloud alliance experts with 10+ years of AWS, Azure, and GCP partnership experience — ISV programs, SI practice builds, and co-sell motions across dozens of companies.
The Framework
Every program, activity, and report in Partnr maps to one of three dimensions — for ISVs and SIs alike — giving you a single source of truth for every stakeholder conversation.
Technical integrations, cloud certifications, practice competencies, marketplace listings, and MAP/PSF programs.
Joint content, co-marketing programs, MDF / PSF / DAF credits, battle kits, and case studies.
Co-sell pipeline, deal registrations, marketplace transactions, and revenue attribution across all clouds.
The Problem
The 3–6 month window between partnership activity and closed revenue is where alliance managers and SI practices lose their credibility. Partnr makes that window visible.
Without Partnr
Certifications, MDF, MAP programs, and integration work don't show up in any CRM — so leadership can't see it.
Partner programs tracked in spreadsheets that break, go stale, and can't be reported on.
Every existing tool measures only pipeline and closed revenue — lagging indicators that come too late.
MDF wallets expire unclaimed. Co-sell status earned but never activated. PSF and DAF funding missed. Six figures quietly disappear.
With Partnr
Track the upstream activities — certs, integrations, content, MAP programs — that predict revenue outcomes weeks in advance.
Every initiative has a lifecycle, an owner, milestones, and progress — like opportunities, but for partnership maturity.
Alliance Health Index gives every partner relationship a live score across velocity, revenue, risk, and milestones.
Surfaces every benefit you've earned but haven't claimed — with the exact next step and dollar value at stake.
Alliance Health Index
AHI is a composite health score built from four leading indicators — not revenue. It tells you which partnerships are gaining momentum and which are quietly stalling.
Benefits Intelligence
Most alliance managers and SI practices leave six-figure benefits on the table every year — MDF wallets that expire, co-sell status earned but never activated, PSF and DAF funding never claimed. Partnr surfaces exactly what you've unlocked and what's about to expire.
ISV Accelerate enrolled — but no co-sell point of contact designated. AWS sellers can't route opportunities to you.
MDF wallets expire December 31 with no carryover. Claim requests close November 15.
You're at $87K ACR — $13K away from unlocking MACC eligibility and Microsoft seller quota incentives.
You're eligible for Google Cloud Partner Services Funds. Use Consumption Packs for faster approval.
Who It's For
ISVs, SIs, and multi-cloud teams — Partnr tracks what drives partnership outcomes regardless of how you go to market.
You manage certifications, MDF, co-sell, and joint content across 1–3 cloud partners. Your work is invisible until deals close. Partnr changes that.
You run a consulting practice on AWS, Azure, or GCP. Managing partner tier progression, practice competencies, MAP engagements, and PSF/DAF funding is a full-time job on its own.
You need to know which cloud partnerships are healthy, which are at risk, and whether your team is maximizing the value of every program you've invested in.
You're new to cloud partnerships, overloaded, or watching a deadline approach. Partnr Plus brings in certified experts to execute the work your team can't get to.
Ideal Fit
Active or building toward AWS, Azure, or GCP partner programs — ISV, SI, or consulting firm.
Whether you sell software or deliver services, cloud partnership programs apply to you — and Partnr tracks both.
You're tracking partner programs in Excel or Notion and know there's a better way.
You need to demonstrate partnership value to leadership before deals close.
Partnership revenue goals with a timeline — and not enough time to figure it out alone.
You need to show your work to a CRO or CEO who only thinks in pipeline and revenue.
Join alliance managers and SI practices who use Partnr to track what actually drives cloud partnership revenue — and get expert help when you need to move faster.