Revenue is a lagging indicator. Partnr tracks the certifications, programs, and joint activities that drive it — so you can prove your value long before deals close.
Every existing tool — Salesforce, HubSpot, Labra, Tackle — tracks one thing: co-sell revenue. Alliance managers responsible for certifications, integrations, MDF, and joint content are stuck in Excel. Partnr was built to fix that.
The Framework
Every program, activity, and report in Partnr maps to one of three dimensions — giving you a single source of truth for every stakeholder conversation.
Technical integrations, cloud certifications, marketplace listings, and competency programs.
Joint content, co-marketing programs, MDF credits, battle kits, and case studies.
Co-sell pipeline, deal registrations, marketplace transactions, and revenue attribution.
The Problem
The 3–6 month window between partnership activity and closed revenue is where alliance managers lose their jobs. Partnr makes that window visible.
Without Partnr
Certifications, MDF, and integration work don't show up in any CRM — so leadership can't see it.
Partner programs tracked in spreadsheets that break, go stale, and can't be reported on.
Every existing tool measures only pipeline and closed revenue — lagging indicators that come too late.
Alliance managers can't demonstrate ROI until deals close — often 6+ months after the real work is done.
With Partnr
Track the upstream activities — certs, integrations, content — that predict revenue outcomes weeks in advance.
Every initiative has a lifecycle, an owner, milestones, and progress — like opportunities, but for partnerships.
Alliance Health Index gives every partner relationship a live score across velocity, revenue, risk, and milestones.
AI-written weekly briefings that make your output visible and defensible to leadership — automatically.
Alliance Health Index
AHI is a composite health score built from four leading indicators — not revenue. It tells you which partnerships are gaining momentum and which are quietly stalling.
Who It's For
Partnr was designed for Series A/B startups with active AWS, Azure, or GCP partnerships — and a team of 1–3 people managing them.
You manage certifications, MDF, co-sell, and joint content across 1–3 cloud partners. Your work is invisible until deals close. Partnr changes that.
You need to know which cloud partnerships are healthy and which are at risk — without waiting for quarterly business reviews.
Features
The features that alliance managers actually need — not a sales CRM retrofitted for partnerships.
Programs with full lifecycle stages, milestone checklists, owners, and target dates. Like opportunities, but for partnership maturity.
Auto-generated weekly briefings covering program progress, credits secured, and attributed pipeline. Ready for leadership every Friday.
AI-powered alerts when programs haven't moved in 14+ days, with specific next steps and who to contact.
Alliance Health Index scores every partnership across velocity, revenue attribution, risk signals, and certification milestones.
AI pre-call briefs before every partner interaction — tailored to your current programs, stalls, and relationship history.
Import your existing partner data from spreadsheets with AI-assisted column mapping. Live in 5 minutes.
Ideal Fit
Post-raise budget to invest in tooling. Can't justify enterprise complexity.
At least one active AWS, Azure, or GCP partner program in flight.
Your current stack is a spreadsheet. You know there's a better way.
A dedicated alliance manager or small partnerships team.
You need to demonstrate partnership value before deals close.
You need to show your work to a CRO or CEO who only cares about revenue.
Join alliance managers who use Partnr to track what actually drives partnership revenue.
Start free — no credit card required →