Revenue is a lagging indicator. Partnr tracks the certifications, programs, and joint activities that drive it — so you can prove your value long before deals close.
No credit card required · 5-minute setup · Cancel anytime
The problem
Alliance managers juggle certifications, MDF credits, SI hierarchies, joint content, and technical integrations. None of that lives anywhere structured.
Certifications, marketplace listings, co-marketing programs — these are what you actually manage. No tool tracks them with lifecycle stages and milestone checklists.
"AWS referred this deal through Trace Three" requires three linked entities simultaneously. That's native in Partnr. Everywhere else it's a workaround.
There's a 3–6 month window before deals close where your work is invisible to leadership. Partnr auto-generates the weekly snapshot that fixes that.
Product walkthrough
Three views. All the visibility you need.
Native three-tier hierarchy. AWS → Trace Three → Crocs attribution, all three entities linked simultaneously. No workarounds, no custom fields — it's built into the data model.
Partnership pipeline — not sales pipeline. Five lifecycle stages from Initiated to Benefit Realized. Advance programs with one click. Build, Market, and Sell dimensions slice the board for any stakeholder conversation.
Every action logged, every outcome tracked. Activities roll up to program progress, partner health scores, and the weekly snapshot report — automatically. No separate reporting work.
The Friday snapshot — automatically. Program progress, Build/Market/Sell breakdown, recent activities. Send this to your CRO instead of a hand-crafted email.
How it works
Three steps from signup to first weekly snapshot.
Create your partner network with native multi-tier hierarchy — Primary partners, SI sub-partners, and joint customers all linked. AWS, Azure, GCP cloud affiliation baked in.
Set up certifications, marketplace listings, MDF applications, co-marketing programs, and technical integrations with lifecycle stages and progress tracking. No freeform tags.
Every meeting, submission, certification, and deal registration rolls up automatically. Partnr generates your weekly leadership snapshot — you stop building it by hand.
The framework
Every program and activity maps to Build, Market, or Sell — so you can report to any stakeholder using the same underlying data.
Product integrations, certifications, AWS Bedrock and SageMaker implementations, technical program completion and deployment milestones.
Blog posts, case studies, battle kits, co-marketing programs, joint webinars, and content pipeline status tracked against completion milestones.
Co-sell pipeline, marketplace listings, deal registrations, MDF credits secured, and downstream revenue attribution when deals close.
Pricing
Start free. Upgrade when you need more. No annual lock-in.
FAQ
Get started today
Alliance managers at Series A/B companies are switching from Excel and retrofitted CRMs to Partnr. Join them.
Takes 2 minutes · no credit card · cancel anytime